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In markets saturated with smartphones, it should not go unmissed that SMS text message technology remains a main driver of mobile financial transactions worldwide. The SMS-based money transferring service and branchless bank has brought greater financial reach to millions of users, first in Kenya and Tanzania where it originated, and now across multiple other countries.
Small fees are charged to users per-transaction, who can transfer money via PIN-based text messages, and even pay for commercial services.
In Kenya, where M-Pesa began, users can also transfer from mobile M-Pesa balances to bank accounts, and take out microloans. With a grant from the United Kingdom Department for International Development, mobile service provider Vodafone launched M-Pesa in Kenya and Tanzania in as a branchless bank for its users.
Vodafone and counterpart Safaricom were already the biggest cellphone service providers in the two countries, and the money-transfer service was an effort to give a larger portion of the population the buying power of cashless transactions.
By the end of the first year, M-Pesa had 1. In short time the service also expanded to South Africa, Afghanistan, and India, and in serves more than 30 Million clients in 10 countries. For consumers in Kenya it has continued expanding its service base, including even interest-bearing deposit accounts and microloans in its offerings.
Celebrating its year anniversary in , M-Pesa dominates in the mobile-based financial service sector in developing countries. M-Pesa not only answered a market need, but has become a ubiquitous element of the daily lives of millions, and at a time where cellphones have become more accessible than ever—and access to cashless transactions has come to be essential.
Not only is M-Pesa a successful business, but it has transformed lives with greater financial access: Coupled with a growing platform of services that M-Pesa now offers, its larger impact is undeniable.
M-Pesa is only available in 10 countries, and its primary use is overwhelmingly documented in Kenya. The M-Pesa branchless banking and mobile transfer system is most attractive to, and most used by, the unbanked. Access to M-Pesa has arguably been a major factor in increased service accessibility for millions of consumers.
Most recently, M-Pesa PAY was launched in key markets to offer basic, mobile-based merchant services to businesses, although this service is being rolled out country-by-country and remains in trial phase. Department for International Development became aware of the increasing practice of mobile airtime sales in Kenya for extra cash. The Department for International Development took what they saw and thought they could reapply the idea to get at the heart of the matter.
M-Pesa was among the first of its kind in branchless banking services via mobile phones. It has been perfectly positioned since its launch, with the simultaneous boom in global access to basic mobile phones. Balances on accounts can be purchased and sold for local currency at any approved outlet.
In Kenya alone there are now more than 40, locations to buy and sell balances. Over the decade that M-Pesa has been around, the number of outlets has continued to grow consistently, and new outlets are being added daily; in it was reported that there were over , agents and outlets worldwide.
PIN-based texts are used in order to make transactions more secure, and mobile provider Safaricom reviews transactions using a bank-grade security model. Cashless payments to merchants via the M-Pesa PAY platform continue to be tested in various markets, with a recent launch in India at the end of Verifone has been leveraging the new merchant service in the subcontinent, where it has had a presence since and now serves more than 8.
Merchants have to register for the new service, but then can offer the payment method and even invoice their clients in real-time.
Unlike most other mobile-based financial service providers, M-Pesa has successfully made a full board of financial services available in Kenya, with the idea of making the same services available in the other countries once they tweak the products. M-Pesa has not only demonstrated a successful mobile payment model, but changed the landscape of money movement in Kenya and Tanzania, and elsewhere.
Its platform and others like it have added another rung to the ladder of financial independence. With origins in a grant from the U. M-Pesa is fundamentally a branchless banking service, living off its small fee charged per transaction.
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