Online ticket brokering
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Online ticket brokering is the resale of tickets through a web-based ticket brokering service. Prices on ticket brokering websites are determined by demand, availability, and the ticket reseller. Tickets sold through an online ticket brokering service may or may not be authorized by the official seller. Generally, the majority of trading on ticket brokering websites concerns itself with tickets to live entertainment events whereby the primary officially licensed seller's supply has been exhausted and the event has been declared "sold-out".
This "sold-out" status increases the ticket's potential become an online ticket broker value. The late s and early s saw the emergence of online ticket brokering as a lucrative business.
Corporate ticket reselling firm Ticketmaster developed a strong online presence, dominating the online market. But by Ticketmaster's stranglehold on the industry loosened with the emergence of other online ticket brokering companies, such as StubHub who won Major League Baseball's ticket resale business over Ticketmaster.
They missed the boat. StubHub has been around a few years now already. They weren't as proactive as they probably should have been.
By Internet ticket fraud had emerged as global problem, when fake ticket websites defrauded millions of dollars from sports fans by selling Beijing Olympics tickets which they had no intention of delivering. The two are now competing directly on a relatively level playing field: Live UK Summit is another event that draws together ticketing agencies and other sectors involved in the live entertainment industry together in an open discussion forum.
Another sign of change is the increasing legitimisation of the internet become an online ticket broker a free market environment for entrepreneurs, with plenty of online ticket broker communities sprouting up in recent years. While the internet is becoming become an online ticket broker increasingly safer place to shop, it is still not the place for the overcautious buyer.
Online ticket brokering is legal in most countries, such as the UK and other European countries, and it is a profitable business venture.
This overall sea become an online ticket broker presents a real challenge to corporate strongholds and is forcing sellers on both sides to try new things. From Wikipedia, the free encyclopedia. This article is written like a personal reflection or opinion essay that states a Wikipedia editor's personal feelings about a topic. Please help improve it by rewriting it in an encyclopedic style. May Learn how and when to remove this template message. The Observer, Sunday March 9 Debate Simmers On Secondary Ticketing.